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2017 Mother's Day Collection

2017 Mother's Day Collection

Inspired by her for her – Head designer Amina Ghaly designed the collection as a tribute to her mother Creative Director Azza Fahmy, celebrating the mother daughter bond with hidden love messages inscribed on the pieces. The collection celebrates love, featuring pieces inscribed with “happiness” “love and endearment” and verses from iconicUmm Kulthum songs “حبيبي يسعد أوقاته” “Wishing my beloved joyful times” and “مكانك فى القلب هو القلب كله” “Your place in my heart is the whole of it” .

The inspiration inside

We blend 7000 years of culture with contempory design and traditional craftsmanship.

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