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Passion. Heritage. Storytelling.

“ SO I TIED MY HAIR BACK, PUT ON MY OVERALLS AND SPENT MY DAYS IN A WORKSHOP FULL OF MEN LEARNING THE TRICKS OF THE JEWELLERY MAKING TRADE. ” - AZZA FAHMY

CREATIVE DIRECTOR & CHAIRWOMAN

Azza Fahmy

Over 50 years ago, Azza Fahmy initiated her journey towards being one of the most esteemed jewellery designers in the MEA region. With a profound purpose, Azza Fahmy has taken the role of translating the region’s culture and international art and historic references to the world, through contemporary jewellery design that reects her unique research approach and craftsmanship preservation. The notion of Azza Fahmy as a brand takes place at the 1969 Egyptian Book Fair, while stumbling upon a German art book about the classical jewellery of Medieval Europe. Upon viewing, she is instantly struck with inspiration and passion, thus beginning the successful journey that is Azza Fahmy Jewellery. Continuing in her day job, she became an apprentice in Khan El Khalili, Egypt’s ancient jewellery quarter where she spent her evenings learning with one of the craft’s most respected masters – the rst woman to achieve this. This was followed in the mid-1970s by a scholarship from the British Council where she completed her jewellery craft education at the City of London Polytechnic.

CEO

Fatma Ghali

Fatma, Azza Fahmy’s eldest daughter, brings over seventeen years of experience as a dedicated business development specialist, weaving her passion and heritage into the fabric of her work. Having learnt the fundamentals of the family owned enterprise at a very early age, Fatma’s vision for the brand has seen her strategically develop the Azza Fahmy business, from a home-grown brand to an international luxury design house, employing over 200 people.

A visionary leader, Fatma Ghaly is now the CEO of the company, aiming to drive the brand’s growth and success through expansion and cross-cultural collaborative projects and has enhanced values in local, regional and international markets.

Her strong involvement in multiple developmental and community projects has also won her entrepreneurial recognition by many regional and international organizations.

HEAD DESIGNER

Amina Ghali

Amina Ghali, the youngest daughter of Azza Fahmy, inherited her mother's passion for jewellery design from a tender age, spending countless hours in her mother's workshop. With an innate talent and a drive to innovate, Amina ventured on a remarkable educational journey in jewellery, first at Italy’s prestigious Alchimia School, and later obtaining a Bachelor of Arts degree in jewelry design and silversmithing from the University of Central England, Birmingham, UK.

Today, Amina stands as a visionary force within the industry, leading the charge in shaping the brand's creative direction. Drawing inspiration from contemporary trends and melding them with timeless heritage, she infuses each collection with a fresh, youthful perspective. Amina's keen eye for detail and her adeptness in blending modern techniques with traditional craftsmanship have earned her recognition as a trailblazer in the world of jewellery design.