Over 50 years ago, Azza Fahmy initiated her journey towards being one of the most esteemed jewellery designers in the MEA region. With a profound purpose, Azza Fahmy has taken the role of translating the region’s culture and international art and historic references to the world, through contemporary jewellery design that reects her unique research approach and craftsmanship preservation. The notion of Azza Fahmy as a brand takes place at the 1969 Egyptian Book Fair, while stumbling upon a German art book about the classical jewellery of Medieval Europe. Upon viewing, she is instantly struck with inspiration and passion, thus beginning the successful journey that is Azza Fahmy Jewellery. Continuing in her day job, she became an apprentice in Khan El Khalili, Egypt’s ancient jewellery quarter where she spent her evenings learning with one of the craft’s most respected masters – the rst woman to achieve this. This was followed in the mid-1970s by a scholarship from the British Council where she completed her jewellery craft education at the City of London Polytechnic.
Fatma is a business development specialist with over seventeen years of experience. Having learnt the rudiments of the family owned enterprise at a very early age, Fatma’s vision for the brand has seen her strategically develop the Azza Fahmy business, from a home-grown brand to an international luxury design house, employing over 200 people. A visionary leader, Fatma has driven the brand’s growth and success through expansion and cross-cultural collaborative projects and has enhanced values in local, regional and international markets. Her strong involvement in multiple developmental and community projects has also won her entrepreneurial recognition by many regional and international organizations.
Amina Ghali, Azza Fahmy’s youngest daughter, joined Azza Fahmy Jewellery in 2005 and spent 3 years working behind the scenes designing and developing pieces across the brand’s various collections. She impactfully endorsed and applied the brand’s ethos, of producing unique pieces that carry subtle historic and cultural references, with a contemporary modern twist. Visiting her mother’s workshop from an early age, Amina yearned to one day become a designer herself, with hard work and dedication and aided with a natural gift for design, she was able to put her passion to practice. Studying contemporary jewellery in Italy’s Alchimia School for a year, Amina went on to obtain a BA in Jewellery Design and Silversmith at the University of Central England, Birmingham, UK.